Brand & CX Thinking for Doers
Your brand isn’t just how you look — it’s how customers experience you.
I help founders, leaders and teams sharpen strategy, design distinctive experiences, and tell stories that build loyalty.
BRAND THINKING & DOING
BRAND THINKING & DOING
Why brand & EXPERIENCE thinking matters
Your brand is who, what, why and how customers interact at every stage: awareness, choice, loyalty.
Brand + customer experience thinking and doing creates:
• Clear direction for decisions and investment.
• Stories and touchpoints that customers actually feel.
• Signature experiences that set you apart.
• Consistency across teams, partners and channels.
1. Where should our brand focus so growth isn’t random — and how do we measure it?
1. Where should our brand focus so growth isn’t random — and how do we measure it?
The questions leaders bring to me:
2. What truly sets us apart (not just different words) — and how do we make that felt across every touchpoint?
2. What truly sets us apart (not just different words) — and how do we make that felt across every touchpoint?
3. Our business has evolved — how should the brand evolve without losing its core?
3. Our business has evolved — how should the brand evolve without losing its core?
4. What stories do customers and talent need to hear to choose us — and what should we stop saying?
4. What stories do customers and talent need to hear to choose us — and what should we stop saying?
HOW WE’LL WORK
Clarify: Diagnose what matters most, now — customers, category, capabilities.
Decide: Prioritise where brand creates value next (and perhaps even what to pause).
Express: Narrative, messaging and identity that weaves through everything
Embed: Governance, rituals and tools (including smart use of AI) so teams can deliver consistently.
Outcomes: sharper focus, clearer decisions, distinctive expression, faster execution
WHAT I DO
Bring senior brand capability when it matters — without the full-time overhead.
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Brand narrative, messaging systems, content guardrails.
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alignment sprints, idea generation, prioritisation
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Playbooks, governance, training, QA
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founder/leadership ideas-sparring, decision frameworks
More questions leaders bring to me:
5. How do we govern a well-established brand across teams, partners and channels without slowing momentum?
5. How do we govern a well-established brand across teams, partners and channels without slowing momentum?
6. How do we use AI to scale brand communications while protecting voice, quality and trust?
6. How do we use AI to scale brand communications while protecting voice, quality and trust?
7. What’s the decision framework that helps us invest in the right products, messages and experiences next?
7. What’s the decision framework that helps us invest in the right products, messages and experiences next?
JUST NEED SENIOR PROJECT SUPPORT?
Bring senior brand capability when it matters — without the full-time overhead.